McSweeney's Training Day
WHL AND MCSWEENEY’S PREMIUM JERKY AND MEAT SNACKS LAUNCH MINOR HOCKEY TRAINING DAY CONTEST
The Western Hockey League and McSweeney’s Premium Jerky and Meat Snacks announced today the launch of the WHL McSweeney’s Minor Hockey Training Day Contest.
Since 2016, the WHL and McSweeney’s have partnered to celebrate community and hockey in Western Canada while also providing WHL fans with the opportunity to win and sample premium Canadian beef jerky.
Through the WHL McSweeney’s Minor Hockey Training Day Contest, the WHL and McSweeney’s are providing an opportunity for minor hockey teams in Western Canada to win a training day with their local WHL Club.
“McSweeney’s is honoured to, once again, serve as the Official Meat Snack of the Western Hockey League and its devoted fans,” commented Kylie Landry, Director of Marketing with Direct Plus Food Group. “The WHL not only offers high-calibre hockey, but also fosters camaraderie, creating authentic Canadian moments. Together, we aim to enhance this Canadian tradition. Stay tuned for exciting activations, exclusive promotions, and the opportunity to enjoy McSweeney’s Beef Jerky at WHL events in your community.”
From November 1 through December 15, 2023, minor hockey teams can enter to win a unique training experience with their local WHL team, including an on-ice session, off-ice training, team meet and greet, McSweeney’s gifting, and more. Minor hockey teams are eligible to enter the contest online by visiting https://mcsweeneys.ca/hockeytrainingday/. Only one entry per team is permitted.
Please be advised: Minor hockey teams must be residents of British Columbia, Alberta, Saskatchewan or Manitoba and between the ages of six to 16. Teams will be responsible for their own transportation to and from the event. Team coaches must attend the WHL McSweeney’s Minor Hockey Training Day event and will be included in the on-ice session. Parent chaperones may be required depending on the age of the winning team.
“The WHL is pleased to welcome back longtime partner McSweeney’s Premium Jerky and Meat Snacks,” commented WHL Commissioner Ron Robison. “The partnership between McSweeney’s and the WHL has long been founded on a mutual passion for supporting our many great communities across Western Canada, and we look forward to continuing that work this season.”
Aside from the WHL McSweeney’s Training Day, the celebrated McSweeney’s Jerky Toss returns to WHL arenas for another season. Fans in all 16 of the WHL’s Western Canadian markets can look forward to the opportunity to catch a snack in the stands, with 12 McSweeney’s Jerky Tosses scheduled in each market throughout the 2023-24 WHL Regular Season.
Finally, WHL fans will keep up to date on the off-ice efforts of WHL players and teams through the WHL Community Collective presented by McSweeney’s - a digital content series set to highlight the community contributions of WHL teams across Western Canada and the U.S. Pacific Northwest.
About McSweeney’s Premium Jerky and Meat Snacks
McSweeney’s is a proudly Canadian based producer of premium jerky and meat snacks. We believe if producing delicious meat snacks while supporting Canadian meat producers. We come from modest beginnings and have developed into a brand that’s trusted coast to coast. We are honoured to be part of a nation made up of caring and hard-working individuals and proud to support our local communities.
About the Western Hockey League
Regarded as the world’s finest development league for junior hockey players, the Western Hockey League (WHL) head office is based in Calgary, Alberta. The WHL offers a world-class player experience featuring three key cornerstones: hockey development, education, and a safe and positive environment for all participants. A diverse and inclusive organization, the WHL consists of 22 member Clubs with 16 located in Western Canada and six in the U.S. Pacific Northwest. A member of the Canadian Hockey League, the WHL has been a leading supplier of talent for the National Hockey League for close to 60 years. The WHL is also a leading provider of hockey scholarships with over 375 graduates each year receiving WHL Scholarships to pursue a post-secondary education of their choice. Each season, WHL players also form the nucleus of Canada’s National Junior Hockey Team.
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For further information, please contact:
Taylor Rocca
Director, Communications
Western Hockey League
roccat@whl.ca
MCSWEENEY’S CONTACT NAME
Rossi Zacharias
Direct Plus Food Group
